Original Article | 2009, Vol.31, No.2, pp. 181-188
The roles of perceived effectiveness and problem awareness in the acceptability of road pricing in Bangkok
Surames Piriyawat, Hong Tan Van and Satoshi Fujii
pp. 181 - 188
Abstract
This study investigated the effect of perceived effectiveness and problem awareness on social and individual scales on the acceptability of an assumed road pricing (RP) scenario in Bangkok. The results indicate that perceived effectiveness and problem awareness on the individual scale are determinants of RP acceptability, and that car users oppose the application of RP since they are not convinced of its effectiveness. The study suggests that when implementing RP, it is important to educate the general public, and especially car users, about the effectiveness of RP schemes in reducing the impact of traffic problems on the individual.
